About ProductFlo.ai

ProductFlo.ai is an AI-powered product discovery and product-planning platform designed to help product creators move from insight and ideas to structured definition, design and execution. We are building a platform that brings together Ideation, Brainstorming, Frameworks and Reports to help Product Managers, Business Analysts, Founders, Product Leaders, Designers and Innovation teams structure their thinking and move faster from an idea to a well-defined product.

We are now preparing for our next phase of growth and are looking for a highly connected, commercially strong fundraising leader who can help us build relationships with investors and raise institutional capital.

The Opportunity

We are looking for a Fractional VP – Fundraising & Investor Relations to own and drive the company’s fundraising initiative. This is not a conventional consulting position. The ideal candidate will become a close strategic partner to the founder and will be responsible for taking ProductFlo from:

Investor preparation → Investor targeting → Introductions → Meetings → Due diligence → Term Sheet → Fundraising Close

The ideal candidate already has a strong network across the VC, angel, family office and startup ecosystem and understands how investors evaluate early-stage SaaS and AI companies.

Key Responsibilities

1. Fundraising Strategy

• Develop ProductFlo’s fundraising strategy and investor positioning.

• Define the appropriate fundraising stage, target amount and investor profile.

• Develop the fundraising narrative around ProductFlo’s:

  • Product

  • Market opportunity

  • AI differentiation

  • Business model

  • Traction

  • Growth strategy

  • Competitive positioning

  • Long-term vision

• Advise the founder on fundraising strategy, valuation expectations and investor conversations.

2. Investor Identification

Build and maintain a qualified investor pipeline covering:

• Venture Capital funds

• Seed funds

• AI-focused investors

• SaaS investors

• Angel investors

• Family offices

• Strategic investors

• Founder/investor networks

• International investors where appropriate

Prioritize investors based on:

• Stage

• Geography

• Investment thesis

• Typical cheque size

• SaaS/AI focus

• Portfolio fit

• Founder network

• Probability of interest

3. Investor Introductions

Use your existing network to generate warm introductions to relevant investors. Expected contribution should include actual access to decision-makers rather than simply providing a list of investor names. The candidate should be comfortable reaching out directly to:

• General Partners

• Managing Partners

• Partners

• Principals

• Investment Directors

• Angel investors

• Family-office investment teams

4. Fundraising Pipeline Management

Own the fundraising CRM/pipeline and track:

• Investor

• Contact

• Introduction source

• Stage

• Meeting dates

• Investor feedback

• Information requested

• Due diligence status

• Next action

• Probability/status

• Term-sheet status

Establish a disciplined weekly fundraising review with the founder.

5. Pitch & Investor Materials

Work with the founder to continuously improve:

• Investor pitch deck

• One-page investment teaser

• Financial model

• Fundraising memorandum

• Product demo

• Investor FAQ

• Competitive analysis

• Market sizing

• Traction narrative

• Use-of-funds plan

• Fundraising data room

6. Investor Meetings

Participate in important investor meetings and, where appropriate:

• Help prepare the founder

• Join investor calls

• Present ProductFlo

• Answer commercial/business questions

• Handle investor objections

• Follow up with investors

• Convert meetings into subsequent stages

7. Due Diligence Support

Coordinate with the founder, CA, CS and legal counsel to prepare information requested by investors, including:

• Financial information

• Cap table

• Corporate documents

• Product information

• Customer/traction metrics

• Business model

• Technology overview

• IP information

• Contracts

• Compliance documentation

8. Term Sheet & Deal Support

Support the founder during:

• Term-sheet discussions

• Valuation discussions

• Investment structure discussions

• Investor negotiations

• Due diligence

• Closing process

The candidate is not expected to provide legal advice and will coordinate with the company’s legal/financial advisers where specialist advice is required.

9. Investor Relationship Management

Develop long-term relationships with investors even when they do not invest immediately. Maintain a structured investor network that can support:

• Current fundraising

• Future rounds

• Strategic introductions

• Customer introductions

• Partnerships

• Hiring

• Market expansion

Key Deliverables

Within the first 30 days:

• Fundraising strategy

• Investor positioning

• Target investor profile

• Qualified investor database

• Initial investor pipeline

• Pitch/deck review

• Fundraising narrative

• Fundraising data-room requirements

• Investor outreach strategy

Within 60 days:

• Active investor outreach

• Warm introductions

• Investor meetings

• Weekly fundraising pipeline management

• Investor feedback synthesis

• Iteration of pitch and fundraising strategy

Within 90 days:

• Significant qualified investor pipeline

• Multiple active investor conversations

• Due-diligence discussions where applicable

• Support toward securing a term sheet / investment commitment

Success Metrics

Performance will be measured primarily on quality and progression of investor conversations, not simply the number of introductions. Key metrics include:

• Qualified investors identified

• Warm investor introductions

• Investor meetings

• Follow-up meetings

• Investor interest

• Due-diligence processes initiated

• Term sheets / investment offers

• Capital successfully raised

• Strategic investors introduced

• Quality of investor network developed

Ideal Candidate Profile

Required

• 7+ years of relevant experience

• Demonstrated startup/VC/fundraising experience

• Strong investor network

• Experience with SaaS, AI, B2B technology or enterprise software

• Strong understanding of venture capital

• Excellent communication and presentation skills

• Strong commercial understanding

• Ability to work directly with founders

• Ability to operate independently

• Strong negotiation skills

• High level of confidentiality and integrity

Strongly Preferred

Experience in one or more of:

• Venture capital

• Investment banking

• Corporate development

• Startup fundraising

• SaaS business development

• AI startups

• Product management

• Enterprise software

• Startup advisory

Network Expectations

The candidate should be able to demonstrate an existing professional network across relevant:

• VC funds

• Angel investors

• Family offices

• Startup founders

• Corporate investors

• Strategic partners

We are particularly interested in candidates who can demonstrate actual investor relationships rather than simply access to investor databases.

Engagement Structure

This is an equity-based fractional leadership opportunity. There will be no fixed salary initially.

The equity arrangement will be:

• Subject to a formal agreement

• Based on clearly defined responsibilities and milestones

• Subject to vesting

• Linked to continued contribution

• Reviewed based on actual involvement and fundraising outcomes

The exact equity percentage will be negotiated based on the candidate’s:

• Experience

• Investor network

• Time commitment

• Fundraising track record

• Strategic contribution

• Level of involvement

• Ability to generate qualified investor access

Equity will not be granted solely for providing investor introductions.

Time Commitment

Expected initial commitment:

10–15 hours per week

The role may increase temporarily during:

• Investor roadshows

• Due diligence

• Term-sheet negotiations

• Fundraising closing

What Success Looks Like

The successful candidate will help ProductFlo.ai move from:

“We are looking for investors”

to:

“We have a qualified investor pipeline, active investor conversations, due diligence underway and credible opportunities to close our fundraising round.”

The ideal candidate will become a trusted extension of the founder in the investor ecosystem and help build ProductFlo’s long-term capital and strategic network.