ProductFlo.ai is looking for a founding VP – Marketing to build the company’s positioning, brand, demand generation and growth engine. This role is ideal for a hands-on marketing leader who enjoys building from zero and can combine product marketing, content, digital acquisition, community and growth.

About ProductFlo.ai

ProductFlo.ai is an AI-powered product discovery and product-planning platform designed to help product creators move from insight and ideas to structured definition, design and execution. We are building a platform that brings together Ideation, Brainstorming, Frameworks and Reports to help Product Managers, Business Analysts, Founders, Product Leaders, Designers and Innovation teams structure their thinking and move faster from an idea to a well-defined product.

The Role

Own ProductFlo.ai’s go-to-market narrative and build a repeatable marketing engine that creates awareness, qualified demand, product adoption and future enterprise pipeline.

What You’ll Do

• Define the marketing and growth strategy for ProductFlo.ai.
• Own positioning, messaging, value proposition and differentiation.
• Define ICPs, personas and buying journeys across product managers, product leaders, designers, founders, innovation teams and future B2B customers.
• Build the content engine across LinkedIn, website, blog, video, webinars, newsletters and relevant communities.
• Own SEO/AIO, organic acquisition, lifecycle marketing, email, social media and performance marketing.
• Develop customer stories, case studies, product demos, thought leadership and founder-led content.
• Build and optimize the funnel from awareness to signup, activation, conversion and retention.
• Develop partnerships with product communities, consultants, design communities, accelerators and ecosystem partners.
• Own marketing analytics, attribution, experimentation and channel performance.
• Work closely with Product and Sales to turn customer insights into positioning and growth opportunities.
• Build the future marketing team and external partner ecosystem.

What We’re Looking For

• 8+ years of B2B SaaS, AI, technology or product-led growth marketing experience.
• Demonstrated experience building an early-stage growth engine rather than only managing a mature brand.
• Strong product marketing, demand generation, content, SEO and lifecycle marketing capabilities.
• Strong understanding of PLG, SaaS funnels and growth metrics.
• Excellent writing, storytelling and executive communication skills.
• Comfort with analytics, experimentation and data-driven decision making.
• Ability to operate hands-on with limited budget and create leverage through content, community, partnerships and organic distribution.
• Strong interest in AI, product management, design thinking and the future of product development.

Nice to Have

• Experience marketing AI/GenAI products.
• Experience with SEO/AIO and AI-assisted content workflows.
• Existing audience/community among product leaders, founders, designers or technology leaders.
• Experience scaling SaaS products internationally.

What Success Looks Like

• Clear ICP, positioning and messaging adopted across the company.
• A repeatable acquisition engine with measurable pipeline contribution.
• Growing qualified traffic, signups, activation and product-qualified leads.
• Strong ProductFlo.ai brand recognition within its target ecosystem.

Compensation

Equity-based. ProductFlo.ai is currently pre-funded and is not offering a salary at this stage. The selected candidate will receive equity participation, with the percentage, vesting and other terms agreed separately.

Why Join ProductFlo.ai?

• Join at an early stage and have meaningful ownership of the company’s direction and execution.
• Work directly with the founding team and influence product, technology and go-to-market decisions.
• Help build an AI-native product from an early stage rather than joining a mature organization with fixed processes.
• Participate in the company’s upside through equity-based compensation.