ProductFlo.ai is looking for a founding VP – Sales to build the company’s revenue engine from the ground up. This is a hands-on role for a consultative SaaS sales leader who can personally create pipeline, close early customers and build the sales process that will scale after funding.

About ProductFlo.ai

ProductFlo.ai is an AI-powered product discovery and product-planning platform designed to help product creators move from insight and ideas to structured definition, design and execution. We are building a platform that brings together Ideation, Brainstorming, Frameworks and Reports to help Product Managers, Business Analysts, Founders, Product Leaders, Designers and Innovation teams structure their thinking and move faster from an idea to a well-defined product.

The Role

Build ProductFlo.ai’s initial revenue engine, beginning with founder-led/early B2B sales and evolving toward a repeatable mid-market and enterprise sales motion.

What You’ll Do

• Define sales strategy, ICP, segmentation, sales process and revenue targets.
• Build the initial pipeline through outbound, partnerships, founder network and product-led opportunities.
• Develop relationships with Heads of Product, Product VPs, UX/design leaders, innovation leaders, consulting firms and startup founders.
• Own discovery, qualification, demos, proposals, negotiation and closing.
• Create sales collateral, pitch narratives, demo scripts, objection handling and competitive battlecards.
• Establish CRM discipline, pipeline management, forecasting and sales reporting.
• Work with Product and Marketing to convert customer feedback into product and GTM insights.
• Develop channel, consulting and strategic partnership opportunities.
• Build the enterprise sales motion including procurement, legal, security and stakeholder management.
• Provide commercial feedback on pricing and packaging.
• Recruit and coach the future sales organization.

What We’re Looking For

• 8+ years of SaaS/B2B technology sales experience with meaningful enterprise or mid-market exposure.
• Demonstrated ability to originate and close business rather than only manage an existing sales organization.
• Experience selling software to product, technology, design, innovation or business leadership teams.
• Strong consultative selling and enterprise stakeholder-management skills.
• Comfort selling an early-stage product while the sales motion is still being discovered.
• Strong understanding of SaaS metrics such as ARR/MRR, ACV, pipeline coverage, win rate and sales cycle.
• Excellent presentation, negotiation and executive communication skills.
• High ownership and willingness to personally create pipeline.

Nice to Have

• Experience selling AI/GenAI or product-development platforms.
• Existing network among enterprise product, technology, design or innovation buyers.
• Experience building partner-led sales channels.
• Experience moving from founder-led sales to a repeatable sales process.

What Success Looks Like

• A defined ICP and sales playbook.
• A qualified and measurable pipeline.
• A repeatable customer acquisition motion and referenceable customers.
• A scalable sales process that can support growth after funding.

Compensation: Equity-based.

ProductFlo.ai is currently pre-funded and is not offering a salary at this stage. The selected candidate will receive equity participation, with the percentage, vesting and other terms agreed separately. This is intended as a founding-team-level opportunity with significant ownership of the product direction.

Why Join ProductFlo.ai?

• Join at an early stage and have meaningful ownership of the company’s direction and execution.
• Work directly with the founding team and influence product, technology and go-to-market decisions.
• Help build an AI-native product from an early stage rather than joining a mature organization with fixed processes.
• Participate in the company’s upside through equity-based compensation.